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4 simple ways to protect your reputation online

According to the ‘Social Media Revolution’ video from Socialnomics, 96% of Generation Y or Millennials (born between 1980 and 2000 or thereabouts) are part of an online social network and yet the fastest growing segment of Facebook is females aged 55-65 years old.

Do you have a marketing system?

As a Marketing Consultant I’m often asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently enough. However, quite often I feel that the person asking wants to know if I have a magic bullet that might work for them. Is your marketing ad-hoc or carefully systemized? Lets look at why it matters...

Getting visitors to buy right now

Often people like what we have to say and even want to buy our products... yet they don’t end up buying. One of the big reasons people don’t follow through is because of procrastination. In this article you’ll learn how to move people over the procrastination hump and get them to buy right now.

Five myths of selling into retail

Once you have sold into a retailer, don't just drop the stock at his door and think your job is done. Lynne Cowan says your next job is to go through and assist him to make the sale.

Assessment centre exercises simulating workplace activities

The benefits of assessment centre exercises are to provide practical simulations that mirror job content – this method is one of the best predictors of job performance. Allow you to evaluate likely job performance by assessing candidate behaviour in a simulated situation.

10 Point plan for the GST rate change

If you're wondering how you are going to manage the transition from a GST rate of 12.5% to 15% on 1 October, Sue Hirst has some simple pointers to help you get it right.
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10 blogging tips for Kiwi business websites

If you want to get found online a business blog is a great way to produce fresh content to improve your search engine rankings. A blog for your business can develop a relationship with your customers as well as generating new sales leads.

Stop your website visitors being fraidy cats

Buying something online is usually a very scary experience. You’d be amazed at the strange things that go through a person’s head when they’re about to make a payment. This is the moment of truth when people get to the payment page and start getting cold feet and you need to ensure that doesn’t happen.
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Can your business rise again like a phoenix?

If you are trying to restructure your business to keep it going or give it a new start then you need to keep in mind the ‘phoenix company’ provisions. Allister Doo explains.